Macks is an all American fast food restaurant focuing on producding the best quality burgers for the right price without sacrificing quality and authenticity. Mack’s was built on the foundation of preparing fresh and delicious burgers with the customer in mind. Keeping workflow efficient, the food healthy and the customer happy. Mack’s is a place for everyone at any time, with delicious, fresh and a place to relax and enjoy a meal.
We want to keep the “fast” in fast-food. Everyone has a busy schedule and everyone get hungry. The Mack’s team wants to keep your life moving with the best meal possible, and most importantly for the right price.
Community and health is important to us and we pride ourselves on our healthy and all Natural beef sourced from local American farms cattle raised without any added growth hormones, antibiotics, or synthetic ingredients, or any of that junk. We at Mack’s what to create a welcoming environment to all of our various restaurants where anyone can enjoy a meal.
Mack’s branding is created to stimulate appetite, increase hunger, and evoke urgency. The primary red color is designed to grab attention from a distance and induce fast decision-making, and combines nicely with the off white and black as accent colors. The playful and stylized cow logo reinforces this by visually emphasizing a memorable mascot to create an easily reconginzable symbol across various roads and communities.
The logotype is a hand-drawn typeface to compliment the stylization of the logo mark and support its visually playful manner.
The logo mark and logo type come together to create the final logo visually emphasizing visually playful manner to create an easily reconginzable and memorable mascot.
Click to see logo!
Josef Alexander Kaufmann Graphic Designer and Artist portfolio. I am a highly motivated graphic designer focused in branding, image editing, post-processing, digital retouching, video editing, and logo design.
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