
Cover art
Cover art and design
Cover art design is the visual, graphic representation of a musical, literary, or media project that acts as its primary brand, conveying mood, genre, and identity to the audience. It merges artistic imagery with layout, typography, and branding elements (such as logos) to attract consumers and visually represent the audio/content.
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Brand Identity
Logo design and brand identity
Brand identity design is the strategic creation of a company’s visual and sensory assets—including logos, color palettes, typography, and messaging—designed to shape public perception and establish a distinct market position. It acts as the "input" to build a brand’s image, cultivating emotional connections and loyalty.
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Product design
Packaging & Product design
Packaging and product design merges aesthetics, functionality, and brand strategy to create containers that protect products, communicate information, and influence buying decisions. The process involves market research, creating structural dielines (blueprints), graphic design, and 3D prototyping. Key considerations include ergonomics, sustainability, and manufacturing, ensuring the design is functional and print-ready.
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Hello, my name is Josef Alexander Kaufmann, “Alex” for short. I am a highly motivated graphic design graduate with a 4.0 GPA and digital marketing internships. I am exceptionally skilled in branding, image editing, post-processing, digital retouching, video editing, and logo design. Additionally I am vastly proficient in leading, managing, and working in team environments due to my experience as an Adobe Student Ambassador for three years, where I partnered with Adobe in which my responsibilities include identifying opportunities to showcase Adobe products in front of my peers, educating them on the benefits of learning to use the tools, and unlocking success across the classroom, in their careers, and their personal ambitions. A Student Ambassador is tasked with organizing events, engaging fellow peers, and amplifying Adobe Creative Cloud offerings on campus. I also served as Vice President of the Graphic Design and Digital Media Club, where I applied many of the same duties and skills. My proficiency in image retouching and editing led to a style of design that ranges from realistic photo manipulation to conceptual minimalism-based work, with a strong emphasis on individuality, visual vibrance, and conceptual meaning. I enjoy that my work incorporates visual details and connotation, as I have always considered myself to be a creative person who enjoys a challenge and problem-solving, where graphic design and art intertwine, through both creative and visual expression, and serving a purpose through solving a problem through thought and design.
See my resume

See my resume
Currently High on Creativity
American Advertising Awards
{01}
IRSC's 20th Student Exhibition
{02}
Marvin s. Cone 30th Art show
{03}
Career and Technical Education
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Adobe Student Ambassador
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Josef Alexander Kaufmann Graphic Designer and Artist portfolio. I am a highly motivated graphic designer focused in branding, image editing, post-processing, digital retouching, video editing, and logo design.
madeofalex.info@gmail.com





































